When I went to the library recently, the brightly colored cover of Allie Rowbottom’s Jell-O Girls caught my eye. I took it down to flip through it, and the blurbs proclaiming it as “an artfully crafted feminist excavation of an American legacy” and “an important and honest feminist history for right now” sealed the deal.
The book is part family memoir and part nonfiction. In turns, it focuses on Allie’s family history and the so-called “curse” that plagued their men -- the family’s fortune earned when her great-great-great-uncle bought the patent for Jell-O for just $450 in 1899 -- as well as Jell-O’s history through a feminist lense.